Sid Branca is a multimedia artist, performer, and writer based in Chicago and Los Angeles. Their work combines pop culture, classical tragedy, and fictional autobiography to explore how technology and mass culture impact our experience of the human body, the physical world, and our sense of self. Branca has a special interest in celebrity worship and the cult(ures) of the Internet, as well as the theatrical tragedies of ancient Greece, Shakespeare, and tabloid magazines. They explore these materials by creating fictional performance personas and alternate futures in videos, performances, texts, sound compositions, images, and new media projects.
Branca holds degrees from the University of Chicago and Columbia College Chicago, and was recently an artist-in-residence at the Arteles Creative Center in Haukijärvi, Finland. Branca is a Lecturer in Film, Video, New Media, and Animation at the School of the Art Institute of Chicago, a contributing arts writer for Video Video Zine and Bad at Sports, and a member of the New Media Caucus and First Floor Theater.