hello. I’m Sid Branca.

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Sid Branca is a multimedia artist, performer, and writer based (loosely) in Chicago. Their work combines pop culture, classical tragedy, and fictional autobiography to explore how technology and mass culture impact our experience of the human body, the physical world, and our sense of self. Branca has a special interest in celebrity worship and the cult(ures) of the Internet, as well as the theatrical tragedies of ancient Greece, Shakespeare, and tabloid magazines. They explore these materials by creating fictional performance personas and alternate futures in videos, performances, texts, sound compositions, images, and new media projects.

Branca holds degrees from the University of Chicago and Columbia College Chicago, and has developed work at the Arteles Creative Center (Haukijärvi, Finland), Double Edge Theatre (Ashfield, MA), and the Reva and David Logan Center for the Arts (Chicago, IL), among others. Their writing has been published with Bad at Sports, Video Video Zine, Many Mistypes, and The Midwesterner. Branca is a Lecturer in Film, Video, New Media, and Animation at the School of the Art Institute of Chicago, and a member of the New Media Caucus and First Floor Theater. 

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